The X-Day is here: today Apple will present the newest iPhone 8, iPhone 7s, LTE Apple Watch and 4K Apple TV

Today, September 12-th Apple will announce the new iPhone models, as well as cellular Apple Watch and a 4K Apple TV set-top box. In terms of event location, for the first time the company will use the Steve Jobs Theater in Apple Park. For the past two years, Apple has used the Bill Graham Civic Auditorium as the venue, so that is the likely fallback plan.

Although Apple is readying several new products for the event, all eyes will be on the ‘iPhone 8’ (tentatively named) representing the first major design overhaul to the phone in three years. The device will feature a 5.8-inch OLED display for the first time, in a chassis that is barely larger than the current 4.7-inch iPhone 7.

As well as the new stainless steel and glass industrial design, the OLED iPhone will feature wireless charging and a 3D front-facing sensor for facial recognition. This means users will be able to unlock the phone simply by looking at it.

The company will also introduce iterative updates to the existing iPhone lineup, tentatively referred to as ‘iPhone 7s’ devices. The external design of these phones will largely resemble the current iPhone 7 and 7 Plus, but feature glass backs. Whilst the OLED iPhone is expected to hit the $1000 mark in terms of price point, the 7s phones will likely be sold at the normal $649 starting price.

In addition to the new iPhones, the company will announce new ‘Series 3’ Apple Watch hardware including LTE cellular models. There should also be an update to the Apple TV, adding 4K HDR output. A September 12th event should mean availability of new iPhones as soon as September 22nd, if Apple sticks to usual product rollout patterns.

Moreover, this is the day all AR developers were looking for, since the official release of ARKit SDK – which was previously available only in a beta version – is also planned for this date.

So, get ready to see something cool and exciting especially after the recent release of ARCore – AR devkit for Android from Google. This SDK is already available on Google Pixel and Samsung Galaxy 8, and although it requires Android 7.0 Nougat or newer OS, ARCore has become a long-awaited sensation for many AR developers.

Looks like the 2017 can be officially called the year of innovations in the AR industry!

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