Enthusiastic game fans better perceive advertising

Enthusiastic game fans are more receptive to advertising and tend to spend more money under its influence, according to the research conducted by the analyst firm comScore.

According to observations, avid gamers under the influence of advertising spend 230% more on games than their less enthusiastic hobby companions.

They are also three times more likely to buy the game in the week of release than casual gamers.

In addition, fans of games a lot more willingly create and distribute original content related to their hobbies. This makes more than 50% of enthusiastic gamers.

According to a study by comScore, 98% of consumers in the US are enthusiastic fans of any media industry: movies, video games or TV shows. The data were collected on the basis of an audience study featuring 250 thousand people.

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